Guides
Everything you need to own how AI assistants, answer engines, and Google represent your brand. Start with a pillar, then go deeper in its cluster.
Generative Engine Optimization
Being the source AI assistants cite when they answer a buyer question.
Answer Engine Optimization
Winning the single direct answer in snippets, voice, and AI Overviews.
AI Search Models & Retrieval
How ChatGPT, Claude, Perplexity, Gemini, and Copilot retrieve and cite sources.
- PILLARWhat is Retrieval-Augmented Generation (RAG)?
- 01What are Vector Embeddings?
- 02What is llms.txt and Why It Matters
- 03How to Rank in ChatGPT
- 04How to Appear in Claude
- 05How to Appear in Perplexity
- 06How to Appear in Google AI Overviews
- 07How to Appear in Google Gemini
- 08How to Appear in Microsoft Copilot
Entity SEO & Structured Data
Building your brand as a known, connected entity in search and AI graphs.
Reputation & Hallucination Defense
Fixing false or negative AI results at the source.
See what AI currently says about your brand
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