What is Entity SEO?
Entity SEO is the shift from optimizing keywords to optimizing your brand’s identity as an entity. Search engines and AI models maintain a graph of entities and relationships. Entity SEO makes sure your entity is present, correct, and authoritative in that graph.
Entities vs keywords
A keyword is a string of text. An entity is a thing with attributes and relationships. When you search for "Apple," the engine resolves an entity, not a fruit keyword.
How to build your entity
Use schema.org markup, claim your knowledge panel, establish Wikidata/Wikipedia where applicable, and maintain consistent identifiers across the web.
Why AI trusts entities
Models are more likely to recommend a brand they can resolve as a coherent entity with clear attributes than one they cannot.
Key takeaways
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Entity SEO optimizes your brand identity, not just words.
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Build your entity with schema, panels, and consistent data.
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Known entities get recommended; unknown ones get ignored.