Directory
The tools we actually use for AI search optimization, GEO, AEO, entity SEO, and reputation monitoring. Curated, not sponsored.
AI Search Engines
- ChatGPTOpenAI’s general-purpose assistant used for research, synthesis, and drafting.
- PerplexityCitation-first AI answer engine that shows its sources.
- ClaudeAnthropic’s assistant known for careful, well-structured reasoning.
- Google GeminiGoogle’s assistant, tightly connected to Search and entity data.
- Microsoft CopilotMicrosoft’s assistant built into Windows, Edge, and Bing.
- SearchGPTOpenAI’s search-enabled mode with live web results.
SEO & Analytics
- Google Search ConsoleThe free tool for monitoring indexing, queries, and performance.
- Google AnalyticsFree web analytics for traffic and conversion measurement.
- Bing Webmaster ToolsBing’s free tools for indexing, sitemaps, and IndexNow.
- AhrefsBacklink, keyword, and competitor research suite.
- SemrushAll-in-one SEO, content, and competitive research platform.
- Screaming FrogA desktop crawler for technical SEO audits.
Structured Data
Content
Reputation
Local & Entity
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