What is Schema.org Structured Data?
Structured data is code you add to a page that describes what the content means: an organization, a person, a product, a review, a question and answer. Schema.org is the shared vocabulary. It turns vague text into machine-readable facts.
Why it matters for AI
When a model answers a question about your brand, structured data tells it exactly who you are, what you offer, and how to describe you. Without it, the model guesses.
Key types to implement
Organization, LocalBusiness, Person, Product, Service, FAQPage, Article, and Speakable are the highest-value types for most brands.
The entity foundation
Structured data is the practical way to build your entity in the knowledge graph. It is the difference between being a known entity and an unknown string of text.
Key takeaways
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Structured data explains what content means to machines.
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It is the foundation of entity SEO and GEO.
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FAQPage and Organization are the highest-ROI types.