What is a Featured Snippet (and How to Win It)?
A featured snippet is the boxed, direct answer Google shows at the top of search results, above the links. Winning it means Google lifts your content verbatim as the definitive answer.
Types of snippets
Paragraph, list, and table snippets are the most common. Each answers a query in a specific format Google can extract.
How to win one
Answer the query in a concise block, then expand. Use clear headings, lists, and tables. Target questions you already rank on page one for.
Why they matter for AI
Snippet content is often what AI Overviews and assistants reuse. Winning snippets feeds your presence across AI surfaces.
Key takeaways
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A snippet is the direct answer Google quotes.
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Concise, well-structured answers win snippets.
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Snippets feed AI Overviews and assistants.