How do I structure a content cluster?

Choose a core topic as the pillar, create subtopic pages for every related question, and interlink them all back to the pillar.

Direct answer

Choose a core topic as the pillar, create subtopic pages for every related question, and interlink them all back to the pillar.

Related questions

Deep dives

Frequently asked questions

How do I structure a content cluster?+

Choose a core topic as the pillar, create subtopic pages for every related question, and interlink them all back to the pillar.

See what AI currently says about your brand

Run a free scan of your domain across ChatGPT, Claude, Perplexity, and Google.

Scan my domain →