perception.marketsFree AI audit →

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of optimizing content and entity data so AI assistants like ChatGPT, Claude, Gemini, and Perplexity cite your brand as a primary source in their answers. It extends classic SEO from ranking links to winning the synthesized answer.

Direct answer

Generative Engine Optimization (GEO) is the practice of optimizing content and entity data so AI assistants like ChatGPT, Claude, Gemini, and Perplexity cite your brand as a primary source in their answers. It extends classic SEO from ranking links to winning the synthesized answer.

Related questions

Deep dives

Frequently asked questions

What is Generative Engine Optimization (GEO)?+

Generative Engine Optimization (GEO) is the practice of optimizing content and entity data so AI assistants like ChatGPT, Claude, Gemini, and Perplexity cite your brand as a primary source in their answers. It extends classic SEO from ranking links to winning the synthesized answer.

See what AI currently says about your brand

Run a free scan of your domain across ChatGPT, Claude, Perplexity, and Google.

Scan my domain →