What is the difference between SEO and GEO?

SEO optimizes for a ranked list of links on Google and Bing. GEO optimizes for being the source an AI model cites when it generates a single answer. SEO wins a position; GEO wins the recommendation.

Direct answer

SEO optimizes for a ranked list of links on Google and Bing. GEO optimizes for being the source an AI model cites when it generates a single answer. SEO wins a position; GEO wins the recommendation.

Related questions

Deep dives

Frequently asked questions

What is the difference between SEO and GEO?+

SEO optimizes for a ranked list of links on Google and Bing. GEO optimizes for being the source an AI model cites when it generates a single answer. SEO wins a position; GEO wins the recommendation.

See what AI currently says about your brand

Run a free scan of your domain across ChatGPT, Claude, Perplexity, and Google.

Scan my domain →