How do you calculate information gain in SEO?
Information gain is the unique value your content adds beyond what is already published on the same query. To calculate it, audit the ranking pages for a query, list the facts and angles they cover, and score yours on the new data points, original research, and answers it adds that no competing page provides.
Direct answer
Information gain is the unique value your content adds beyond what is already published on the same query. To calculate it, audit the ranking pages for a query, list the facts and angles they cover, and score yours on the new data points, original research, and answers it adds that no competing page provides.