Brand SEO vs Product SEO
Brand SEO controls what appears for your name; product SEO wins category and comparison terms. Both matter, at different stages.
Brand SEO
- ✓Controls your own search results and AI profile
- ✓Protects reputation and trust
- ✓Defends against competitors bidding on your name
Product SEO
- ✓Captures high-intent category demand
- ✓Wins comparison and review queries
- ✓Drives direct conversions
Verdict
Brand SEO protects the traffic product SEO wins. Run both, because they feed each other.